The 5 P’s of marketing
Today, we’ll dive in to the 5 P’s of marketing and see how the affect a customer’s opinion about the brand.
While making a marketing strategy, you need to focus on the 6 basic pillars of marketing.
- Spark conversations and movements
- Inspire your audience to do something positive, something good, through your content. You can do that by making posts about planting more trees or support save planet movements. This will improve the brand image and will make people fall in love with the positivity you’re spreading through your posts and articles.
- Social listening and market research is the key.
- Social listening helps you understand what your potential customers want to see in your brand, what points aren’t clear to them and how much they like what you’re currently presenting to them. This will not only help you in compiling the results of your camping but will also help you in improving your brand.
- Judge by relationship, not impressions
- What do you do if an emotional client comes on your post or your article and comments something totally inappropriate? There are two options here. Either you can lose your mind; give that user a piece of your mind and then block them from further commenting. OR, you can choose to stay calm and ask why they have developed that negative opinion about your brand.
- Test new innovative ideas
- Always give something new to your users and they will never leave your side! This is one of the golden rules in marketing. Everyone wants to see something new and refreshing every single day. If your marketing campaign focuses on new and innovative ideas for content, then you can rest assured because it will definitely succeed.
- Speak the language of your audience
- Yes! This exactly means what you’re thinking right now but it has another meaning as well. Let’s discuss the obvious meaning first. Let’s say that you launch your marketing campaign in USA but most of your audience is from China town which prefers Chinese. What will you do then? It’s important to always care about all types of audience when planning a campaign.
- Provide value if you want attention
- You will get nothing except negative customer reviews and bad image in market if your brand doesn’t deliver value. Delivering value is the single most important thing that your camping depends on. It’s a wild goose chase to launch campaigns for a brand that doesn’t care about its customers and doesn’t deliver value. You’ll just be wasting your content and creative ideas on coming up with ideas for such a brand.
Launching a liquor store near a mosque won’t do you any good at all! Forget the sales, you’ll suffer big time if you don’t do marketing in the right place.
Determining the place where you’ll focus your marketing campaign is very important. You need to research properly in which areas your product will do better and which areas will not be suitable for the campaign. For example, if you launch marketing campaign on social media or on any other platform as wine your main product. You need to see that you’re not targeting any areas with communities who don’t like alcohol.
Also, after determining the place where you’ll be focusing your marketing campaign, you need to adjust your content’s language accordingly. Especially in a worldwide campaign, in which you’re targeting major countries, it’s important that you use languages which your audience speaks.
The last and the single most important point in marketing is People. Focusing on what people have to say about your brand is what makes a brand improve. It is said that “Millions of dollars on a brand’s account don’t make the brand; people are the ones which actually make them who they are”.
In order to increase your sales and develop deep meaningful professional bonds, it’s important that you teach your sales representatives necessary sales skills. Some of them are explained below:
- People don’t believe in others, they believe in the stories that others have to offer! Always remember this rule if you want to make tons of sales. If you convince a bald guy to buy a hair tonic from you which will make him look better, it means that you’re asserting that he’s not looking good as he is. But what if you tell them a story that a bald friend of yours started using this tonic and he became so good looking that they made him incharge of customer affairs just because of his good looks. Your chances of making a sale will sky rocket as soon as your potential customer hears this story.
- Just imagine that you knock on a door and the person who comes out is an extremely sad store owner who’s upset because his dog died. What would you do with a man who’s going through a midlife crisis? Will you try to make a sale anyway even when you can say that he’s in a bad shape? OR will you be understanding and will offer him a listening ear? Choose the first option and you’ll see that you won’t even get a chance to speak. On the other hand, if you go with the latter option not only you’ll be consoling a man in the hard time of his life but you’ll also be making sure that he’ll make a purchase for sure.
- This is probably the single most important quality that should be in a good sales representative. If you can adapt to your environment and come up with a script which is best suited for that time and place, you will increase your success rate a hell lot more.
- Active listening
- Everyone likes a good listener and that’s a universal fact. Whenever someone’s sad or angry or disappointed, they want someone to just listen to what they have to say. As a good sales representative you should be an active listener. If you feel that the person you’re going to talk to is feeling upset, just ask “Is everything ok? You can share if there’s something wrong. I’ll listen!” and there’s more than 90% chance that they’ll open up.