For UK agencies
White label web development for UK agencies
Take on the websites and web apps your clients ask for, without adding developers to your payroll. We build under your brand and NDA, report to your project manager, and give you a fixed price in pounds before you quote your client, so your margin is settled before any work starts.
What stays yours
- Your client relationship. We never contact your clients unless you ask us to join a call as part of your team.
- Your brand on everything your client sees.
- Your margin, because you know our fixed price before you quote.
- The code, documented so your team or anyone else can maintain it.
When agencies usually get in touch
The work is there. The developers aren’t, this month.
A client asks for something new
A portal, a booking system or an integration that your team doesn’t normally build, from a client you don’t want to send elsewhere.
Three projects land in one month
The work is good and the timing is not. Your developers already have a full board.
A developer hands in notice
Halfway through a build, with a launch date already agreed with the client.
A freelancer goes quiet
The deadline hasn’t moved, and nobody else knows where the code is or how far it got.
Each of these tends to end one of three ways: you turn the work down, you rush a hire, or you hope a freelancer comes through. A white label partner is the fourth option: the work gets done properly, under your name, and your client simply sees their project delivered.
The numbers behind the decision
What adding a developer costs a UK agency
A permanent developer makes sense when you have steady work for one. When the work comes in waves, you pay for the quiet months too.
| Factor | Hire in-house | Freelancer | White label partner |
|---|---|---|---|
| What you pay | £56,914 median full-time salary1, plus about £7,800 employer National Insurance2, before pension, equipment and recruitment | A day rate, usually only while they’re working on your project | A fixed price per project, or a monthly rate for ongoing work, agreed in writing first |
| When work is quiet | The salary continues | Nothing, but they may not be free when you need them again | Nothing, and the same team picks up the next project |
| If someone leaves | You recruit again, through their notice period | The project stalls until you find someone new | You’re contracting a company, so covering the work is our job |
| Who checks the code | Your team, if it has time | Often nobody but the freelancer | Our code review and testing, then your own review on staging |
Employer National Insurance is illustrative: 15% on salary above £5,000 a year, for 2026 to 2027.
How it works
From brief to handover, without losing control of the project
- Step 1
Send the brief
The project you were about to turn down is a good place to start. We come back with questions, then a written scope and a fixed price in pounds.
You get: A scope that lists what is included and what is not.
- Step 2
Quote your client
You price the work to your client knowing exactly what it costs you.
You get: A margin you set, not one you hope for.
- Step 3
We build in your tools
Your project board, Slack or Teams, and your repository if you prefer. Your project manager sets priorities and gets updates in your format.
You get: Progress you can see without chasing anyone.
- Step 4
You review first
Every release goes to a staging site for you to check before your client sees it. Changes to the scope are estimated and agreed before they are built.
You get: No surprises in front of your client.
- Step 5
Launch and handover
Credentials stay with you. You get documentation, and ongoing support on agreed terms if you want it.
You get: A site your team can run, with us or without us.
Before you choose any partner
Six questions to ask any white label partner, including us
Most partner pages promise discretion and quality. The answers to these questions tell you whether the promise holds once something goes wrong.
Question 1
Who owns the code once the project is paid for?
Why it matters: If a partner keeps the rights, you can’t move the site, hire someone else or hand it to your client cleanly.
Our answer: You do, as set out in our contract, with documentation and a full handover.
Question 2
What happens with your client’s personal data?
Why it matters: Under UK GDPR, giving a supplier outside the UK access to personal data counts as a restricted transfer, and you need a written contract with any processor.
Our answer: Where we will access personal data, we sign processor terms and the ICO’s International Data Transfer Agreement (IDTA). As our client is your client, you will also need their go-ahead to use us as a sub-processor.
ICO: international transfers(opens in a new tab)ICO: processor contracts(opens in a new tab)
Question 3
Will you ever contact my client?
Why it matters: Most agencies worry about this more than about price, and rightly so.
Our answer: No. We don’t market to your clients or reveal our involvement. If you want us on a client call, we join as part of your team.
Question 4
How are changes priced?
Why it matters: Most margin is lost to small changes that nobody priced.
Our answer: Every change to the scope is estimated and agreed with you before anyone builds it.
Question 5
Who actually does the work?
Why it matters: Some partners pass your project on to whoever is free that week.
Our answer: You talk directly to the developers on your project, in your own channels. Work goes through code review and testing on our side before it reaches you.
Question 6
What if it isn’t working out?
Why it matters: The cost of finding out late is a missed launch and an awkward conversation with your client.
Our answer: You can start with a one-week trial on real work, on terms agreed before it begins. If it isn’t right, you have spent a week, not a client.
Working with a partner outside the UK
The practical details, answered up front
These are the points a finance director or a cautious client usually raises. None of them should slow a project down.
- VAT
- Our invoices carry no UK VAT. A VAT-registered agency accounts for it under the reverse charge and normally reclaims it in the same return, so it is usually cash-neutral. SeeHMRC VAT Notice 741A (opens in a new tab), and confirm the details with your accountant.
- Client data and UK GDPR
- Most builds need no access to live personal data. Where they do, we sign processor terms and the ICO’s IDTA, and you get your client’s approval for us as a sub-processor. We can work on staging data instead wherever that is practical.
- Working hours and pricing
- Our working day overlaps with UK business hours, so most questions can be settled the same day. Quotes are fixed and in pounds, so the number you put in your proposal doesn’t move with exchange rates.
- IR35
- The off-payroll rules are aimed at individuals working through their own intermediary company. You would be contracting a development company with its own staff, which is a supplier relationship.GOV.UK explains the rules (opens in a new tab); take advice if your situation is unusual.
What we build for agencies
Brochure sites to web apps, on the stack your team already uses
- Custom WordPress themes and builds your team can edit. See white label WordPress.
- Fast marketing sites on Next.js, Astro and other modern stacks.
- Web apps, client portals and booking or ordering systems.
- Integrations with CRMs, payment providers, accounting and inventory tools.
- Online stores. See white label Shopify.
Example of our work
One order portal for a business selling through three brands
White label work stays confidential, so this example is one we built directly for a client: a portal that brings orders from Shopify, WordPress and custom checkouts into one place, with tax, payments, subscriptions and accounting handled there too. It’s the kind of web app agencies are asked for and often can’t staff.
Read the case studyFAQ
White label web development in the UK: common questions
What is white label web development?
It is web development carried out by a partner and delivered under your agency’s brand. Your client deals only with you; the partner builds, tests and hands over the work to you, usually under an NDA. It lets an agency sell websites and web apps without employing every developer it needs.
Is white labelling legal?
Yes. Agencies routinely subcontract work, and the client contract is between you and your client. What matters is that your own contracts allow subcontracting where required, that confidentiality is covered, and that personal data is handled under a proper processor agreement.
How much does white label web development cost?
It depends on the scope, so we price each project with a written scope and a fixed price in pounds before work starts. For ongoing work, a dedicated developer is available at a monthly rate we confirm up front. You set your own price to your client on top.
Will my client know you built it?
Not unless you tell them. Everything your client sees carries your brand, and we don’t contact your clients. If you prefer, we can join calls as members of your team.
Do you work with small agencies?
Yes. Many partnerships start with a single project the agency would otherwise have turned down.
What if a project starts to slip?
You hear about it from us first, as soon as we see the risk, with a plan to recover the date or a change to agree. Because your project manager can see the board, slippage is never a surprise at the end.
How does VAT work with a supplier outside the UK?
Our invoices don’t carry UK VAT. If your agency is VAT-registered, you account for the VAT yourself under the reverse charge and normally reclaim it in the same return, so it is usually cash-neutral. HMRC sets this out in VAT Notice 741A; check the details with your accountant.
Sources
1. ONS, Annual Survey of Hours and Earnings, Table 14.7a, April 2025 (provisional): median annual pay for full-time programmers and software development professionals (SOC 2134). ons.gov.uk
2. GOV.UK, Rates and thresholds for employers 2026 to 2027: employer Class 1 rate 15% above the £5,000 secondary threshold. Figure shown is illustrative arithmetic on the median salary. gov.uk
Send us the project you were about to turn down.
A short brief is enough. We’ll come back with questions, then a written scope and a fixed price in pounds. If you’d like to see how we work first, start with a one-week trial on real work, on terms agreed before it begins.